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Synopsis

The initial premise of this cracker of a documentary is simple enough: after attending a workshop on how to write a Hallmark movie, filmmaker John Wilson tries to use the same formula to sell a documentary about concrete.

The result on the other hand is a somewhat more complex interplay with audiences, architecture, community, culture, business and the people that inhabit urban places.

Following the finale of his TV series, filmmaker John Wilson looks to the bedrock of his beloved New York City for inspiration and structure.

Concrete, the world's most widely used building material, appears as an ever-present life force, and John sets out to make the definitive documentary on the matter. To tell this seemingly drab story, he decides to use the industry-approved Hallmark formula to increase his movie's appeal. But his foundation soon begins to crumble—literally and figuratively—as he struggles to balance artistic freedom with the realities of the modern film industry.

Festivals & Awards

Sundance Film Festival | Official Selection
CPH:DOX | Official Selection


Documentary
Dir. John Wilson
USA
2026

Screens with short film ‘Fresh Values’
Drew Durepos, Isaac Brooks
USA, 2025, 11.33mins

Opening Date

Wednesday, Jul 15, 2026

Rating

CTC

Length

112m


Reviews

★★★★ An absurd triumph
The Guardian
John Wilson is the Werner Herzog of the mundane, the lo-fi poet laureate of New York City. He’s half puckish prankster, half earnest documentarian, all inquisitive wanderer.
The Hollywood Reporter

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